The Milwaukee TICK is more than just an tool or equipment identification tool. The TICK tracker works on the Milwaukee ONE-KEY platform which is a free software to manage inventory and interact with Milwaukee Tools. There are now hundreds of thousands of users of ONE-KEY and that number is growing dramatically everyday which any of those users can help to identify your lost or stolen items. Law enforcement and concerned private citizens can also download the app and help grow the network to capture more criminals just by installing the ONE-KEY app (it doesn't need to even be open).
The technology is iBeacon, Bluetooth Low Energy Device (BLE) which offers several advantages over RFID and ranges 100', up to 300' in open field. You can check battery life in the ONE-KEY app so you know when to replace (battery should last several years). While a full GPS solution does have advantages from pin pointing it also requires more battery power and a monthly subscription. For tracking a large fleet of tools, equipment and other assets the Milwaukee TICK offers a great price point, value and looks to become this asset tracking leader in the space.